Once upon a time our encounters would primarily happen in person. And when we would meet someone for the first time we tried to find out who they were and what they did in life. This information in turn triggered the process of framing and assessing them and their identity influenced the way we interacted and related with them.
With the advent of technology, virtual interactions have taken over face-to-face encounters and our virtual identity is now part and parcel of our overall identity. Many of us communicate with people who we’ve never met in person via email, social media, chat groups, etc.
Our identity – that is to say, the who we are and what we do – is now summarized in an email signature block, 140 character Twitter profile, our LinkedIn bio and friends and acquaintances on Facebook.
The tone and type of content we share electronically tells the person on the other side of the screen who we are and what we do. To project an accurate image of ourselves as possible, we stride to use the right electronic – cum – virtual channels. At the same time we try to gauge the type of content we share on different medium.
Often our virtual interactions are governed by our identity and profession. The savvy ones amongst us diversify their on-line presence across channels. They know what travels well where, have found their niche and kindred channel and use these appropriately.
An investment broker will tell you the best way to make money and/or to make sure you do not lose money is to diversify. The same in a way applies to on-line and virtual interactions.
The best way to make the most of our interactions and reach a wide variety of audiences, is to find the channel that best suits your identity and to use different channels for different purposes.
Many of you probably have mastered this art. For those who want to verify your kindred social media channel or want to figure out which channel is closest to your identity, take a minute and complete the fun quiz that the UNSocial 500 team has put together. You may wish to share the result using #MyKindredSMChannel hashtag with the rest of the community.