Executive Associate for the UNDP Regional Bureau for Latin America and the Caribbean
Vladimir is currently working for the UNDP Regional Bureau for Latin America and the Caribbean. He is in our UN Social 500 top 50 and focuses mostly on Twitter and Facebook. In this interview, he tells us more about what he does and how he makes the most of social media.
Who is your audience and what social media channels do you focus on?
I am from El Salvador, have been working for almost 9 years with UNDP both in the field and HQ. I currently work at the UNDP Regional Bureau for Latin America and the Caribbean. My audience is mainly made up of colleagues, human rights workers, youth, others. The channels I use the most are Twitter and Facebook.
What themes are most important to you?
I tend to focus on human rights issues, in particular those affecting LGBTI and Indigenous groups. I also share information on the work that UNDP and other UN entities do in the LAC region and around the world with emphasis on sustainable human development. I share content in Spanish, English, Portuguese and French.
— Vladimir Domínguez (@vladidominguez) June 14, 2017
“The human right to love”. One of Vladimir’s recent tweets showing a picture of a march against prejudice and discrimination of the LGBTI community which links to a Spanish language article with the same title.
What are your top tips for making the most of your social media presence?
One of my principal approaches is interacting with people – it has been working very well for me. I am replying to tweets, retweeting other peoples’ tweets, and following back most of the people who are interested in the information I share. It helps to remember that you are not a “Tweetstar”, regardless of the number of followers you have. It is very important to know your audience and what they are expecting from you. I have learned that once you focus on particular thematic issues, your followers start expecting to read about those issues in your timeline.
Secondly, another important approach on social media is to be yourself. I share a lot about my professional interests but I also try to share special moments from my day-to-day.
I share a lot about my professional interests but I also try to share special moments from my day-to-day
Finally, I think it is always helpful to follow and learn from people who have been successful in communicating through social media. One of my main role models is former UNDP Administrator, Helen Clark. The way that Ms. Clark revolutionised social media was extraordinary. She not only brought more transparency and accountability for the work of UNDP to the world, but also demonstrated that people are an important part of our work in development.
Do you think your social media presence has had a big impact on your work?
I am happy to see that people are interested in what I share. Often, my tweets have started very interesting debates. Other times, sharing key messages has helped to create consciousness about sensitive topics such as discrimination, racism and other human rights violations. Twitter is a powerful tool, you have a voice that can be spread all around the world within minutes! It’s a huge responsibility! You can be surprised when you see the scope you can have.
— Vladimir Domínguez (@vladidominguez) June 19, 2017
A recent tweet showing Vladimir’s discovery that Twitter has allowed him to reach followers all over the world.
How have you benefited from being part of the UN Social 500?
I have benefited in many ways. It is an excellent motivation to perform better in social media. It has also given me the opportunity to interact better with peers in the Social Media 500 and identify role models, as well as learn and improve social media skills. It is a great space, I very much congratulate the effort!
It is a great space, I very much congratulate the effort!
Find Vladimir on twitter here @vladidominguez