The human face behind your avatar: Getting up close and personal with your audience

Last month’s blogpost focused on the importance of engaging with and figuring out the time zone of your audience. To support you on this journey, I wanted to share a niffy tool which I came across a couple of weeks ago. Tweepsmap gives you a pretty accurate information on the geographic location of your Twitter audience. If you get a chance, give it a shot.

Continuing with the theme of how best to engage with your audience, I am sure you’ll agree that the most compelling content are those that show the human face behind the avatar. It is content that tells something personal about you, it is content that endears you to your audience and allows you to forge a trustworthy relationship.

While we have our areas of expertise and topics that we talk about most, at the same time we also have our pet projects and other interests. To boost engagement, you may wish to consider embracing the magic blend between the professional and personal and master the art of weaving the personal with the professional.

For example, as  development worker, I tweet about ICT4D, agriculture, rural development, rural poverty, food security, knowledge management, climate change, environment and most recently about illegal trade in wildlife.

What I’ve tried to do in my social media journey is to spice up my professional presence on social media channels with personal a touch to show the human face behind my avatar. Quite often I share my personal views about topics that are close to my heart and share snippets of information about my hobbies and pet projects such as  Formula 1, travel itineraries, bucket lists, news about my home country and my adopted home country. I also tweet about a handful of world leaders and personalities.

One of my most rewarding moments, is when someone comes up to me – and this is typically at a meeting – and tells me, “Oh, you are @rsamii who tweets about @Pontifex, @Potus and you are an F1 fan”. YES!!!! That is the real me!

 

Roxanna Samii

Chief Digital Strategy at UN Environment https://www.unenvironment.org/

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