The blue verified badge: Social media junkies object of desire

Verified badgeThe blue verified badge is perhaps the most wanted object of desire for any social media junkie.

Who amongst us has not desired to wake up one morning and see the magic blue verification badge appear next to his/her avatar?

Our desire to have a verified account stems from a pinch of narcissism, self-grandeur and the desire to establish ourselves as a connoisseur in our area of expertise.

We aspire to get that blue cloud with a white check mark so that we can enter in the social media pantheon, so that we can build our status and clout. We desire this tiny object so that we can tell the rest of the world we are head and shoulder above the average social media user.

Most recently Twitter has “democratized” granting of the blue object of desire allowing each and everyone of us to apply for the verified badge.

Before this “democratization”, the blue verified badge was a mechanism to distinguish between real and fake accounts and stood “as a badge of authority”. I must admit, I quite liked it the way it was……

Here is what Twitter had to say when they launched the request for verification in July 2016: “Our goal with this update is to help more people find great, high-quality accounts to follow, and for creators and influencers – no matter where they are in the world – to easily connect with a broader audience.”

What we – as social media users –  need to do is to give our elevator pitch in 500 characters and if we manage to convince that we are indeed head and shoulder above the average user, we may be granted entry in the social media pantheon.

Do not get too disappointed if your request is not accepted. You can always try again in 30 days. Remember, this object of desire goes to folks who are authentic and who are of public interest. It may very well be that we have to swallow the humble pill!!!

Those of us managing corporate accounts often find ourselves between the rock and hard place. If we still have not verified the corporate account, we spend sleepless nights trying to figure out how to do it. We may even have submitted the verification request…..

If your corporate account is of high-quality, engaging and one that adds to a larger discourse, find yourself a contact inside the social media “house” and pitch your request to that person. Typically these folks are helpful and will provide the necessary guidance on how to get the wanted blue object of desire. At the end of the day, nothing replaces a personal contact and a human touch.

So, those on the UN Social 500 list who have contacts in the various social media houses, you may wish to share these with your colleagues, so that we can get all the UN related corporate accounts that add to a  larger conversation and aim to make a difference verified!

And as far as our personal accounts are concerned, if we make our way to the social media pantheon, so be it – and if not, I am sure we will continue to be engaging, conversational, continue to create and curate content and contribute to the global conversation!

Roxanna Samii

Chief Digital Strategy at UN Environment

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