#Sharing the Success : Adam Rogers

Senior Communications Advisor for Public and Private Sector Engagement for the United Nations Development Program Adam Rogers is relatively new to the UN Social 500 leaderboard. However, in just a few months he has already made it to #13. In this interview, he tells us a little bit about his work and shares some of his top tips for making the most of social media.

First of all, can you tell us a little bit about yourself?

I have been on the move since I was 18, when I set off East from Canada’s Yukon with a backpack and the only destination in mind to keep going East until I arrived back in the West.

More at : https://www.linkedin.com/in/nostradamus/

Or: https://nau.edu/legacy/profiles/adam-rogers/

And: https://www.youtube.com/watch?v=gatXLgTamBk&feature=youtu.be

You are currently working for UNDP, what does your work there involve?

I have worked for the United Nations for more than 20 years, and currently serve the Development Impact Group at the United Nations Development Programme (UNDP). In this capacity, I focus on the Sustainable Development Goals in general, and South-South Cooperation in particular. I also work to promote the premier system for sharing best practices among the countries of the South, SSMART for the SDGs —a global marketplace and an end-to-end service that provides easy and broad access to demands and supply in development solutions to address challenges in achieving Agenda 2030 (www.global-ssmart.org)

What issues are particularly important to you and your work?

Subsidiarity – promoting the decentralization of government policy making to the levels most affected by those policies; empowering the poor with both the right information and knowledge to make informed decisions and then promoting new technologies where possible to enable citizens to engage effectively with policy making bodies locally and the broader world in general.

Who is your main audience on your social media profiles?

Mostly SDG soldiers from the grassroots in the field to the upper echelons of political and bureaucratic management in the capitals of the world. To share positive stories of achievement and highlight specific challenges in achieving the global goals.

Do you think it is important for individuals to use social media as part of their work? How do you think your use of social media impacts your work?

Yes I do believe it is important to use social media to both share successes, challenges and failures and to encourage one another with positive stories – especially helpful during tough times — and in development work there are a lot of tough times.

You’ve been doing really well on the UN Social 500 leaderboard. You must know a little something about making the most of social media. Can you give us any top tips?

Identify the influencers in your circles and help them reach out to their audiences.  Build a rapport and occasionally tap them to reach out. One way to do this is to tag them in photos, which alerts them of your tweet.  Another is to send them direct messages with links to your tweet, with a polite request to share it with their audiences.  Caveat: Avoid overusing this approach and be sure to reciprocate.

Also, photos tell a thousand words, and can pull people into your message.  There is a lot of competition for eyeballs, a good image with a strong subject in the context of a story (an environmental portrait), can raise the visual profile of your message.  Images also provide the opportunity to tag people, which alerts them of your tweet or post.  The best images are ones that you have taken – so take a course in creative photography.  I would also suggest Flickr as a source – but be sure to search for copyright free option (click on “any license” then pull down to “no known copyright restrictions”). If the image is from a source like UNDP, be sure to tag UNDP in the photo.

How have you benefited from being part of the UN Social 500?

I am not sure why, but I only heard of the UN Social 500 a few months ago, when a friend and colleague Sahba Sobhani told me about it.   I immediately started following everyone on the list, and have learned much from their outreach.  It also has served as a benchmark of encouragement as I moved up the list.