Once upon a time when companies embarked on branding exercises, one of the important items on their to-do-list was the conceptualization and development of a tagline. Alina Wheeler describes tagline as ” a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors.” Tagline is that “compelling” […]
DAVID VS GOLIATH: Tagline Vs Hashtag
