Once upon a time when companies embarked on branding exercises, one of the important items on their to-do-list was the conceptualization and development of a tagline. Alina Wheeler describes tagline as ” a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors.” Tagline is that “compelling” […]
Category: Improve Your Score
#SharingTheSuccess: An Interview with Helen Clark
#SharingTheSuccess: An Interview with Helen Clark
The Pros and Cons of Investing Effort in Lesser-known Social Media Channels
Quora, Anchor.fm, Soundcloud anyone?
Suffering From The ‘Curse Of Knowledge’?
Take a dose of story telling, write from your heart, and adopt the inverted pyramid. If...
#Sharing the Success: Sharing stories of hell and hope – Chris Reardon @refugees
Talk with Chris Reardon, Chief of Content Production for UNHCR.
Mastering the Art of Live Streaming
Tips on live streaming
SDG Media Zone Co-Creator Ranks Top 3 on UN Social 500 Leaderboard
In this #SharingTheSuccess interview, Sergio Fernández de Córdova talks about the genesis of the UN’s SDG Media Zone and shares tips for communicating effectively through nontraditional media.
Say no to spamming: Engage with others as you would like to be engaged with
Who amongst us has not been a victim of unsolicited mail, telephone calls, emails or posts showing on our...
To compete or to collaborate? Social media is the answer
Have you ever tried having your voice heard in a crowded and noisy environment? If the answer is yes,...
#MyKindredSMChannel is …..
Once upon a time our encounters would primarily happen in person. And when we would meet someone for the...